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WE ARE HOWORTH

We help organisations harness their How

 

We are a group of storytellers, communicators, opinion shapers, thinkers and makers.

We’re obsessed with uncovering the How in every business.

Everyday we help organisations harness their How.

How to earn influence and drive growth.

How to sell the big picture and the small details.

How to turn prospects into customers.

How to move the masses, and build the future.

We know How.

We are Howorth.

 

 WHO WE PARTNER WITH

 
 

 WHAT WE’VE MADE

 

ATLASSIAN

Leading conversations around the future of work

MICROSOFT

Building trust among cybersecurity leaders

THE DOCYARD

Regenerating a brand to drive business leads

CABCHARGE

Driving innovation with a favourite business travel brand

MICROSOFT

Bringing AI to life through real world applications

XBOX

Putting the superfans in control

 

DOCUSIGN

Turning a challenge into a brand moment

TELSTRA

Generating high-value enterprise sales opportunities

 

WHEN WE’VE WON

 

HOW WE DO IT

 

Too many stories fail to reach their potential because they don’t focus on customers and aren't linked to business goals. It’s harder than ever to reach the right people. Howorth specialises in engaging senior executives, business decision-makers and enterprise technology buyers using an integrated model. We call it StorySelling.

 

 

What is StorySelling?

StorySelling is about getting maximum business value from the stories you tell.

 
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Aligning communications, marketing, and sales activities

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Delivering personalised information to decision makers and influencers

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Measuring outcomes against quantifiable sales metrics

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Constantly reaching and impacting target audiences

 

HOW IT WORKS

  • CONNECT

    We deconstruct your brief and extract what really matters, deeply understanding the audiences and what motivates them

  • CREATE

    We create work that resonates with your audiences, and build integrated programs to extend your reach using earned media, content marketing and performance marketing

  • CONVERT

    We continually optimise our campaigns to deliver outcomes that meet your communications and business objectives

 We offer a range of services across earned influence, social engagement, content and performance marketing that are tailored to your business, marketing and communication objectives. This includes everything from thought leadership and sales enablement to digital strategy and crisis management. It’s a model that flexes and scales to meet your needs, keeping your audience at the heart of every interaction.

 
 

 WHO WE ARE

 

Jacquie Potter

MANAGING DIRECTOR

Gloria Lee

SENIOR BUSINESS DIRECTOR

Amy Kirk

SENIOR CLIENT PARTNER

Brian Corrigan

HEAD OF EDITORIAL

Kate Forbes

SENIOR BUSINESS DIRECTOR

Ellie Thomas

SENIOR CLIENT PARTNER

Nino Tesoriero

MANAGING PARTNER

Bridget Jung

CHIEF CREATIVE & STRATEGY OFFICER